Sky High
IndiGo was one of the late entrants in the low-cost airline business in India. The market already had strong players by then - many of them new - including Capt. Gopinath's Air Deccan, Ajay Singh's SpiceJet, Vijay Mallya's Kingfisher Airlines and Wadia-group's GoAir. How did IndiGo in a matter of a few years, not only become profitable but also the most valuable airline in the history of Indian aviation while other airlines struggled (and continue to) and others simply grounded? What makes it prosper despite a troubled and often loss-riddled industry?
Sky High will provide a detailed account of how one dream, two friends and some great execution created the biggest airline in India. Based on years of meticulous research, extensive interviews and authoritative data, the book will analyse Indian commercial aviation, decipher the secret behind IndiGo's success and the likely future for the airline.
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Sky High
IndiGo was one of the late entrants in the low-cost airline business in India. The market already had strong players by then - many of them new - including Capt. Gopinath's Air Deccan, Ajay Singh's SpiceJet, Vijay Mallya's Kingfisher Airlines and Wadia-group's GoAir. How did IndiGo in a matter of a few years, not only become profitable but also the most valuable airline in the history of Indian aviation while other airlines struggled (and continue to) and others simply grounded? What makes it prosper despite a troubled and often loss-riddled industry?
Sky High will provide a detailed account of how one dream, two friends and some great execution created the biggest airline in India. Based on years of meticulous research, extensive interviews and authoritative data, the book will analyse Indian commercial aviation, decipher the secret behind IndiGo's success and the likely future for the airline.
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IndiGo was one of the late entrants in the low-cost airline business in India. The market already had strong players by then - many of them new - including Capt. Gopinath's Air Deccan, Ajay Singh's SpiceJet, Vijay Mallya's Kingfisher Airlines and Wadia-group's GoAir. How did IndiGo in a matter of a few years, not only become profitable but also the most valuable airline in the history of Indian aviation while other airlines struggled (and continue to) and others simply grounded? What makes it prosper despite a troubled and often loss-riddled industry?
Sky High will provide a detailed account of how one dream, two friends and some great execution created the biggest airline in India. Based on years of meticulous research, extensive interviews and authoritative data, the book will analyse Indian commercial aviation, decipher the secret behind IndiGo's success and the likely future for the airline.
